Mòi is an urban brand originating from Scandinavia that offers modern collections of co-cornerable, responsibly and organically produced pieces. So you can link comfort to fashion and ethics.

Mói is an urban children's fashion brand from Scandinavia. Mói's main goal is to create elegant and funky clothes for children with the desire to make the earth a better place. This is done through certified, responsible, ethical and organic production methods.
The urban world of these comfortable garments is suitable for both girls and boys between the ages of 0 and 12. We love to mix classic models with more fashionable pieces and so be comfortable in all circumstances, whether it's being super cool, playing or partying. Leggings, skirts, shorts, you will surely find a piece that you like.